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Thursday, June 18, 2009

Busiest month ever for Pachacuti

Well, we certainly seem to be bucking the recession. Busiest month ever in May by miles (in 17 years of running Pachacuti). Need to take on at least 3 new members of staff to keep up as everyone is run off their feet. It seems like all the world want Panama Hats at the moment, which is fantastic news for us! They always say that a recession is a good time to differentiate your business and it seems to have worked for us. We are going to be rebranding in the autumn, with a nice new website as well, so we are really excited to see how this develops.

We have so many exciting projects in the pipeline at the moment, both in the UK and with our producers in South America. As well as our ongoing work on the SFTMS action plans with our producers, our panama weavers are going to be partipating in an EU Geo-Fair Trade project. This will track the provenance of our products back to the communities where they are made. Of course, this is really essential for Panama hats as genuine Panamas are only made in Ecuador. I'd love to think that sometime soon a customer could buy one of our hats, put a code into the GPS and see exactly where their hat was made.

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